About Periwinkley Shop

Periwinkley Shop is a premium women's fashion label born out of a deep, personal love for style. Founded in 2016 by Paridhi in Pune, India, the brand began as a passion project — a desire to turn an obsession with fashion and beautiful clothing into something real, something tangible, something women could wear and feel extraordinary in.

Our Story

Paridhi started Periwinkley Shop with a simple but powerful belief: that every woman deserves to dress well, without compromise. What began in Pune has grown into a carefully curated fashion destination, offering dresses, co-ord sets, jumpsuits, outerwear, bags, and footwear — each piece chosen with intention and an eye for quality.

The name Periwinkley reflects the brand's personality — playful yet refined, distinctive yet wearable. It's fashion that has a point of view.

What We Stand For

At Periwinkley Shop, we believe premium fashion should be accessible. We bridge the gap between luxury aesthetics and real-world pricing — so you get the quality, the craftsmanship, and the confidence of high-end fashion, without the high-end price tag.

Every piece in our collection is handpicked for its quality, fit, and versatility. We don't chase fast fashion trends. Instead, we curate pieces that are worth wearing again and again — styles that feel as relevant next season as they do today.

Our Collections

From flowing dresses and tailored co-ord sets to statement outerwear and everyday essentials, our collections are designed for the modern Indian woman — someone who is confident, style-conscious, and values quality in everything she wears. Whether you're dressing for a brunch, a work meeting, or a special occasion, Periwinkley Shop has something made for that moment.

Our Promise to You

We are committed to providing an exceptional shopping experience — from the moment you discover a piece you love, to the day it arrives at your door. Our team is always available to help, and we stand behind every product we sell.

Thank you for being part of the Periwinkley journey. We hope our pieces bring as much joy to your wardrobe as they bring to us in curating them.

— Paridhi & the Periwinkley Shop Team